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Christopher Po guests on the Bloomberg TV series High Flyers

Bloomberg’s Haslinda Amin returns for a sixth season, interviewing some of the world’s sharpest business minds aboard Singapore’s famous Flyer. In part six of her new series Haslinda has a rare interview with Christopher Po, CEO of Century Pacific Food, one of the biggest and most famous family businesses in the Philippines. (Source: Bloomberg)

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Century Pacific named Asia’s “Marketing Company of the Year”

Century Pacific Food Inc. (CNPF) has been named Asia’s “Marketing Company of the Year” by the Asia Marketing Federation (AMF), one of Asia’s foremost governing bodies in marketing.

Forty companies from all over the region were nominated for the prestigious award, from which 16 finalists were chosen representing a total of nine nations.

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Century Pacific Joins Global Sustainability Initiative

The Philippine’s largest canned food manufacturer, Century Pacific Food, Inc. (CNPF), has joined a global coalition to address tuna supply and sustainability challenges.
CNPF, through its wholly-owned subsidiary General Tuna Corporation, is the first Philippine company to join the International Seafood Sustainability Foundation (ISSF) which advocates improved fishery management, research and development, and responsible fishing practices.

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Ricardo S. Po’s success story is narrated in the article Tuna pioneer takes Century to the next level

Filipinos are estimated to consume about three cans of tuna a year, and expectations are that as purchasing power strengthens, this will rise to at least five cans of tuna over the next few years, bringing the consumption level closer to that of other countries in the region.

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