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Our Vision, Mission, and Values

OUR VISION

We are a sustainable and responsible global company of entrepreneurs that nourishes and delights our customers with healthier food and beverages through manufacturing excellence, nutrition expertise, trusted brands and passionate people.

OUR MISSION

Reinforce current businesses and brands to deliver quality and value for money products that generate attractive returns through responsible sourcing and operational excellence  

Strengthen the organization that attracts, nurtures, and retains passionate and high performing corporate entrepreneurs and teams who live balanced lives

Pioneer the development of healthier and tastier food and beverages that consumers love and trust through latest credible nutrition science and effective branding

Scale up the business across the globe by creating consumer and customer connections and experiences in a more profitable and sustainable way across the value chain

OUR CORE VALUES

We accept that there will always be differences in opinions, perspective, and way of doing things. We find ways to arrive at the highest value that can be created out of issues and opportunities despite individual differences. We listen to everyone’s opinion but firm on the final team decision.
We work together under one vision and mission. We recognize strength of individuals and let the most qualified lead the team. We understand individual accountabilities, deliver on them, and do more as the situation calls for it.
We continuously work across the value chain on excelling and optimizing our operations and costs to offer the best value for our customers, partners, and shareholders. We are relentless in overcoming challenges.

We continuously anticipate market trends, understand consumer needs, and work towards delighting them through our products and experiences. We understand who benefits most from the goods / services we provide and continuously find ways to “wow” them. We are reliable, resilient, and responsible. We go the extra mile to provide more than the basic necessities of our customer and display a sense of urgency to service their priorities.

We respect each other and remain grounded even with exceptional intellectual achievements. We are open to ideas as brilliant ideas can come from anybody. We recognize the value of others far greater than oneself. We celebrate successes resulting from one’s hard work and not due to the failure of others. We graciously accept defeat or loss, keeping in mind that this is but a learning experience preparing us for greater achievements. We are able to admit and accept one’s mistakes.
All our decisions are guided through absolute integrity and conscience to protect our consumers, communities, partners, employees, and shareholders. We strive to do the right thing even when no one is watching. We adhere to moral uprightness, transparency, and trustworthiness. We walk the talk.
We strive to exceed expectations through personal accountability, selfless contribution, team work, and proactively collaborating with each other with concern, care, and compassion. We have the mindset of an owner and treat the business as one’s own. We help market our products, report relevant customer feedback, and direct display/stock concerns to the appropriate person. We patronize our products.

We have grit and possess a growth mindset that enables us to think big, persist in overcoming any challenges, and achieve our vision through a bias for action. We are constantly open to opportunities for the Company to grow further and become more profitable. We continuously strive for effectiveness and efficiency that will drive sustainable and profitable growth. We find ways to do things more efficiently while adding more value to product output to create more business or cost savings to the company. We act on what is good for the company but not to the extent of violating policies. We cut off bureaucracy and always consider the “business side” when making decisions.

MILESTONES

2021

Entered refrigerated food as another platform for growth. Building out a pipeline of refrigerated better-for-you products that will supplement CNPF’s existing line-up. Will now have capabilities in a completely different food segment which is growing and will have synergies with the shelf-stable part of its portfolio

2020

Made its biggest move yet into the meat-free market, launching its ‘unMeat’ brand - the first vegan meat alternative brand in the Philippines

2019

Entered into the domestic coconut market with its Coco Mama brand, addressing the need for convenient but fresh coconut cream for cooking

2017

Grew its branded portfolio with the acquisition of the Hunt’s license for the Philippines, whose products include canned pork and beans, where it maintains dominant market leadership, as well as spaghetti, tomato, and marinade sauce

2016

Diversified its legacy private label export business by acquiring an integrated coconut producer; First entered the condiments business by acquiring the North American license for the leading Filipino shrimp paste brand, Kamayan; Further gained control over its branded export business via the consolidation of the Century International (China) Group of Companies which had been distributing Century Tuna into China

2015

Further built on Birch Tree’s position as a high quality milk brand for kids with the launch of Birch Tree Fortified Milk Drink Powder, entering a more affordable subsegment of milk

2014

Conducted an initial public offering (IPO), allowing the company to raise fresh funds for expansion and creating a platform to further grow the business

2012

Expanded into the premium corned beef segment with the acquisition of Swift

2010

Established the CPG-RSPo Foundation, an affiliate company that serves as its socio-civic arm to support some of the major issues facing the Philippines such as hunger and malnutrition, education, and environment

2008

Further expanded its meat category with the launch of Wow! Ulam, an innovative canned meat product which is tasty, filling, and affordable at the same time

2002

Entered into canned liquid milk with the launch of the Angel brand. Also acquired the heritage brand Birch Tree & re-launched the Birch Tree Full Cream Milk Powder a year later

2001

Added to its growing tuna enterprise with the acquisition of Blue Bay Tuna, the number 2 tuna brand at that time

1995

Entered the meat processing business with the launch of Argentina Corned Beef, providing for the first time an affordable option for what was once a strictly premium product

1986

Broadened its branded portfolio by introducing to the sardine-loving Filipinos the healthy goodness of tuna with the launch of flagship brand Century Tuna

1983

Entered the growing Philippine sardine market with the launch of 555 Sardines, the Company’s first-ever branded product, which captured the local taste profile

1978

First started in the Philippines as a family business focused on processing, manufacturing, then exporting tuna products to leading international brands

COMPANY AWARDS

Asia's Most Influential Companies

Asia Corporate Excellence & Sustainability Awards 2022

Best ESG, Best CEO (Teodoro Po) in Consumer Staples, Asia ex China, Buyside

Institutional Investor 2021 Asia Executive Team

Best ESG Reporting in South East Asia, Best in Sector Consumer Staples Finalist

IR Magazine Awards 2021

Special Citation

Philippine Chamber of Commerce E3 Awards 2021

500 High-Growth Companies Asia Pacific

Financial Times
2021

Best Block Trade

The Asset Triple A Sustainable Capital Markets Country Awards
2020

Large Corporate, Canned Good

The Asian Export Awards
2020

Rookie of the Year

Shopee
2020

Philippines’ Most Honored Company, Philippines’ Best ESG, Philippines’ Third Best CEO (Teodoro Po)

Institutional Investor
2020

500 High-Growth Companies Asia Pacific

Financial Times
2020

Best in Country Philippines Finalist

IR Magazine Awards
South East Asia
2019

Century Tuna Brand of the Year Philippines Seafood Category

World Branding Awards
2019

Asian Export Awardee Processed Food Large Corporate Category

The Asian Export Awards
2018

Coconut Exporter of the Year

Philippine Coconut Authority
2018

Best in Sector Consumer Staples Finalist

IR Magazine Awards
South East Asia
2018

Family Business Award Country & ASEAN Winner

ASEAN Business Awards
2018

Outstanding Achievement in Export Marketing

Agora Awards
2018

1000 High-Growth Companies Asia Pacific

Financial Times
2018

Philippines` Best Mid Cap Company

Finance Asia
2017-2018

Gregory Banzon Communication Excellence

CEO Excel Awards
2017

Philippines` Best Managed Small Cap Company

Asia Money
2016

Asia`s Marketing Company of the Year

Asia Marketing Federation
2016

Gregory Banzon Marketing Excellence

Agora Awards
2014

Century Tuna and Argentina

Reader`s Digest Trusted Brands
2011-2013, 2015-2016

Marketing Company
of the Year

Agora Awards
2011

CORPORATE STRUCTURE

The Parent Company

Century Pacific Food, Inc. (the “Parent Company”) was incorporated and registered with the Philippine Securities and Exchange Commission (SEC) on October 25, 2013. The Parent Company is primarily engaged in the business of buying and selling, processing, canning and packaging, and manufacturing all kinds of food and food products, such as but not limited to fish, seafood, and other marine products, cattle, hog, and other animals and animal products, fruits, vegetables, and other agricultural crops and produce of land, including by-products thereof.

The Parent Company’s shares of stocks were listed in the Philippines Stock Exchange (PSE) on May 6, 2014, through an initial public offering (IPO) and the listing of 229.65 million shares in the PSE at a total value of P3.3 billion.

The Parent Company is a majority-owned subsidiary of Century Pacific Group, Inc. (CPGI) the ultimate parent. CPGI is a corporation registered with the Philippine SEC and domiciled in the Philippines.

The Parent Company’s registered office and principal place of business is located at 7th floor, Centerpoint Building, Julia Vargas Avenue corner Garnet Road, Ortigas Center, Pasig City, Philippines.

The Subsidiaries

General Tuna Corporation (GTC) was incorporated in the Philippines and was registered with the Philippine SEC on March 10, 1997. GTC is presently engaged in manufacturing and exporting private label canned, pouched, and frozen tuna products. Its processing plant is located at Purok Lansong, Barangay Tambler, General Santos City, Philippines.

Snow Mountain Dairy Corporation (SMDC) was incorporated in the Philippines and was registered with the Philippine SEC on February 14, 2001. SMDC is engaged in producing, canning, freezing, preserving, refining, packing, buying, and selling at wholesale and retail, food products including all kinds of milk and dairy products, fruits and vegetable juices, and other milk or dairy preparations and by-products. Its principal place of business is located at 32 Arturo Drive, Bagumbayan, Taguig City, Philippines.

Century Pacific Agricultural Ventures, Inc. (CPAVI) was incorporated in the Philippines and was registered with the Philippine SEC on August 29, 2012. CPAVI is engaged in the business of manufacturing and distributing all kinds of food and beverage products and other foodstuffs derived from fruits and other agricultural products. Its principal place of business is located at Purok Lansong, Barangay Tambler, General Santos City, Philippines.

Allforward Warehousing Inc. (AWI) was incorporated in the Philippines and was registered with the Philippine SEC on October 3, 2014. AWI is engaged in the business of operating cold storage facilities, handling, leasing, maintaining, buying, selling, warehouse and storage facilities, including its equipment, forklift, conveyors, pallet towers and other related machineries, tools and equipment necessary in warehousing, and storage operation. Its principal place of business is located at Purok Lansong, Barangay Calumpang, General Santos City, Philippines.

Century Pacific Seacrest Inc. (CPSI) was incorporated in the Philippines and was registered with the Philippine SEC on November 13, 2015. CPSI is engaged in the business of developing and designing, acquiring, selling, transferring, exchanging, managing, licensing, franchising and generally in exercising all rights, powers and privileges of ownership or granting any right or privilege of ownership or any interest to label marks, devices, brands, trademark rights and all other forms of intellectual property, including the right to receive, collect and dispose of any and all payments, dividends, interests and income derived there from. On December 28, 2015, CPSI entered into a Trademark Purchase Agreement to purchase certain trademarks owned by CGC such as “Century Tuna”, “Argentina”, “555”, “Wow Ulam”, “Birch Tree”, “Fresca”, “Lucky 7” and “Angel Evaporada” among others. CPSI started its commercial operations in 2016. Its principal place of business is located at 7th Floor, Centerpoint Building, Julia Vargas Avenue corner Garnet Road, Ortigas Center, Pasig City, Philippines.

Century Pacific Food Packaging Ventures Inc. (CPFPVI) was incorporated by the Parent Company in the Philippines and registered with Philippine SEC on June 29, 2016. CPFPVI is engaged in the business of manufacturing, processing, buying, selling, importing, exporting and dealing in all kinds of packaging products. Its registered place of business is located at Purok Lansong, Barangay Calumpang, General Santos City, Philippines.

Cindena Resources Limited (CRL) was originally incorporated in the British Virgin Islands (BVI) under The International Business Companies Act (CAP.291) on March 27, 2002. CRL is engaged in the purchase or otherwise acquire and undertake the whole or any part of the business, goodwill, assets and liabilities of any person, firm or company, to import, export, buy, sell, exchange, barter, let on hire, distribute, and otherwise deal in and turn to account goods, materials, commodities, produce and merchandise generally in their prepared, manufactured, semi-manufactured and raw state, to enter into, carry on and participate in financial transactions and operations of all kinds and to manufacture, construct, assemble, design, repair, refine, develop, alter, convert, process, and otherwise produce materials, fuels, chemicals, substance and industrial, commercial and consumer products of all kinds. The Company was re-registered under the BVI Business Companies Act (No. 16 of 2004) on January 1, 2009, upon the compulsory implementation of the new Act. CRL’s registered office is at P.O. Box 957, Offshore Incorporations Center, Road Town, Tortola, British Virgin Islands and its registered agent is Offshore Incorporations Limited.

Century (Shanghai) Trading Company (CST) was incorporated in China and was registered on August 24, 2005. CST is engaged in the wholesale, import and export of food, provision of ancillary services, relevant business consulting services subject to administrative approval and relevant authority. Its registered address is at Room 520A, No. 335 Changli Road, Pudong New District, Shanghai, China.

Century International (China) Company (CIC) was incorporated in China and was registered on June 9, 2003. CIC is engaged in the selling of hardware and electrical apparatus, auto spare parts, building decoration materials and products, telecommunication equipment, stationery commodities, mechanical equipment, pre-packaged food; wholesales of beverage; development and sale of computer software and hardware; and consulting services. Its registered address is Room A3011, No. 70 Licheng Road, Pudong New Area, Shanghai, China.

Centennial Global Corporation (CGC) was incorporated in the British Virgin Islands (BVI) on November 13, 2006. CGC is a company limited by shares. On February 25, 2015, the Parent Company acquired 100% interest in CGC from Shining Ray Limited, a wholly owned subsidiary of CPGI. CGC is the corporate vehicle that holds the various brands, trademarks, and related intellectual property of the Century Group of Companies. On December 28, 2015, CGC sold certain trademarks to CPSI such as “Century Tuna”, “Argentina”, “555”, “Wow Ulam”, “Birch Tree”, “Fresca”, “Lucky 7” and “Angel Evaporada” among others. CGC’s registered office is at P.O. Box 957, Offshore Incorporations Centre, Road Town, Tortola, British Virgin Islands and its registered agent is Offshore Incorporations Limited.

Century Pacific North America Enterprise Inc. (CPNA) was incorporated in the United States and was registered with the Secretary of State of California on April 20, 2017, as a domestic stock company type. CPNA is engaged in any lawful act or activity for which a corporation may be organized under the General Corporation Law of California other than the banking business, the trust company business, or the practice of a profession permitted to be incorporated by the California Corporation Code. The agent for service process in this state is Vcorp Services CA, Inc. The registered address of CPNA is at 350 N. Glendale Avenue Ste B348, Glendale, California 91206. Its principal place of business is at 7th Floor, Centerpoint Building, Julia Vargas Avenue corner Garnet Road, Ortigas Center, Pasig City, Philippines.

Century Pacific Solar, Inc. (CPSI) was incorporated by the Parent Company in the Philippines and registered with Philippine SEC on August 10, 2020. CPSI is engaged in the exploration, development, and utilization of renewable energy sources.

General Odyssey Inc.(GOI) was incorporated by the Parent Company in the Philippines and registered with Philippine SEC on July 27, 2020. GOI is engaged in buying and selling, processing, preserving, canning, packing, manufacturing, marketing, producing, distributing, importing and exporting, and dealing in all kinds of feeds.