Our Vision, Mission, and Values
We are a sustainable and responsible global company of entrepreneurs that nourishes and delights our customers with healthier food and beverages through manufacturing excellence, nutrition expertise, trusted brands and passionate people.
Reinforce current businesses and brands to deliver quality and value for money products that generate attractive returns through responsible sourcing and operational excellence
Strengthen the organization that attracts, nurtures, and retains passionate and high performing corporate entrepreneurs and teams who live balanced lives
Pioneer the development of healthier and tastier food and beverages that consumers love and trust through latest credible nutrition science and effective branding
Scale up the business across the globe by creating consumer and customer connections and experiences in a more profitable and sustainable way across the value chain
OUR CORE VALUES
We continuously anticipate market trends, understand consumer needs, and work towards delighting them through our products and experiences. We understand who benefits most from the goods / services we provide and continuously find ways to “wow” them. We are reliable, resilient, and responsible. We go the extra mile to provide more than the basic necessities of our customer and display a sense of urgency to service their priorities.
We have grit and possess a growth mindset that enables us to think big, persist in overcoming any challenges, and achieve our vision through a bias for action. We are constantly open to opportunities for the Company to grow further and become more profitable. We continuously strive for effectiveness and efficiency that will drive sustainable and profitable growth. We find ways to do things more efficiently while adding more value to product output to create more business or cost savings to the company. We act on what is good for the company but not to the extent of violating policies. We cut off bureaucracy and always consider the “business side” when making decisions.
Made its biggest move yet into the meat-free market, launching its ‘unMeat’ brand - the first vegan meat alternative brand in the Philippines
Entered into the domestic coconut market with its Coco Mama brand, addressing the need for convenient but fresh coconut cream for cooking
Grew its branded portfolio with the acquisition of the Hunt’s license for the Philippines, whose products include canned pork and beans, where it maintains dominant market leadership, as well as spaghetti, tomato, and marinade sauce
Diversified its legacy private label export business by acquiring an integrated coconut producer; First entered the condiments business by acquiring the North American license for the leading Filipino shrimp paste brand, Kamayan; Further gained control over its branded export business via the consolidation of the Century International (China) Group of Companies which had been distributing Century Tuna into China
Further built on Birch Tree’s position as a high quality milk brand for kids with the launch of Birch Tree Fortified Milk Drink Powder, entering a more affordable subsegment of milk
Conducted an initial public offering (IPO), allowing the company to raise fresh funds for expansion and creating a platform to further grow the business
Expanded into the premium corned beef segment with the acquisition of Swift
Established the CPG-RSPo Foundation, an affiliate company that serves as its socio-civic arm to support some of the major issues facing the Philippines such as hunger and malnutrition, education, and environment
Further expanded its meat category with the launch of Wow! Ulam, an innovative canned meat product which is tasty, filling, and affordable at the same time
Entered into canned liquid milk with the launch of the Angel brand. Also acquired the heritage brand Birch Tree & re-launched the Birch Tree Full Cream Milk Powder a year later
Added to its growing tuna enterprise with the acquisition of Blue Bay Tuna, the number 2 tuna brand at that time
Entered the meat processing business with the launch of Argentina Corned Beef, providing for the first time an affordable option for what was once a strictly premium product
Broadened its branded portfolio by introducing to the sardine-loving Filipinos the healthy goodness of tuna with the launch of flagship brand Century Tuna
Entered the growing Philippine sardine market with the launch of 555 Sardines, the Company’s first-ever branded product, which captured the local taste profile
First started in the Philippines as a family business focused on processing, manufacturing, then exporting tuna products to leading international brands
Seacrest Inc. (CPSI)
(China) Company Limited (CIC)
Seacrest Inc. (CPSI)
(China) Company Limited (CIC)
The Parent Company
Century Pacific Food, Inc. (the “Parent Company”) was incorporated and registered with the Philippine Securities and Exchange Commission (SEC) on October 25, 2013. The Parent Company is primarily engaged in the business of buying and selling, processing, canning and packaging, and manufacturing all kinds of food and food products, such as but not limited to fish, seafood, and other marine products, cattle, hog, and other animals and animal products, fruits, vegetables, and other agricultural crops and produce of land, including by-products thereof.
The Parent Company’s shares of stocks were listed in the Philippines Stock Exchange (PSE) on May 6, 2014, through an initial public offering (IPO) and the listing of 229.65 million shares in the PSE at a total value of P3.3 billion.
The Parent Company is a majority-owned subsidiary of Century Pacific Group, Inc. (CPGI) the ultimate parent. CPGI is a corporation registered with the Philippine SEC and domiciled in the Philippines.
The Parent Company’s registered office and principal place of business is located at 7th floor, Centerpoint Building, Julia Vargas Avenue corner Garnet Road, Ortigas Center, Pasig City, Philippines.
General Tuna Corporation (GTC) was incorporated in the Philippines and was registered with the Philippine SEC on March 10, 1997. GTC is presently engaged in manufacturing and exporting private label canned, pouched, and frozen tuna products. Its processing plant is located at Purok Lansong, Barangay Tambler, General Santos City, Philippines.
Snow Mountain Dairy Corporation (SMDC) was incorporated in the Philippines and was registered with the Philippine SEC on February 14, 2001. SMDC is engaged in producing, canning, freezing, preserving, refining, packing, buying, and selling at wholesale and retail, food products including all kinds of milk and dairy products, fruits and vegetable juices, and other milk or dairy preparations and by-products. Its principal place of business is located at 32 Arturo Drive, Bagumbayan, Taguig City, Philippines.
Century Pacific Agricultural Ventures, Inc. (CPAVI) was incorporated in the Philippines and was registered with the Philippine SEC on August 29, 2012. CPAVI is engaged in the business of manufacturing and distributing all kinds of food and beverage products and other foodstuffs derived from fruits and other agricultural products. Its principal place of business is located at Purok Lansong, Barangay Tambler, General Santos City, Philippines.
Allforward Warehousing Inc. (AWI) was incorporated in the Philippines and was registered with the Philippine SEC on October 3, 2014. AWI is engaged in the business of operating cold storage facilities, handling, leasing, maintaining, buying, selling, warehouse and storage facilities, including its equipment, forklift, conveyors, pallet towers and other related machineries, tools and equipment necessary in warehousing, and storage operation. Its principal place of business is located at Purok Lansong, Barangay Calumpang, General Santos City, Philippines.
Century Pacific Seacrest Inc. (CPSI) was incorporated in the Philippines and was registered with the Philippine SEC on November 13, 2015. CPSI is engaged in the business of developing and designing, acquiring, selling, transferring, exchanging, managing, licensing, franchising and generally in exercising all rights, powers and privileges of ownership or granting any right or privilege of ownership or any interest to label marks, devices, brands, trademark rights and all other forms of intellectual property, including the right to receive, collect and dispose of any and all payments, dividends, interests and income derived there from. On December 28, 2015, CPSI entered into a Trademark Purchase Agreement to purchase certain trademarks owned by CGC such as “Century Tuna”, “Argentina”, “555”, “Wow Ulam”, “Birch Tree”, “Fresca”, “Lucky 7” and “Angel Evaporada” among others. CPSI started its commercial operations in 2016. Its principal place of business is located at 7th Floor, Centerpoint Building, Julia Vargas Avenue corner Garnet Road, Ortigas Center, Pasig City, Philippines.
Century Pacific Food Packaging Ventures Inc. (CPFPVI) was incorporated by the Parent Company in the Philippines and registered with Philippine SEC on June 29, 2016. CPFPVI is engaged in the business of manufacturing, processing, buying, selling, importing, exporting and dealing in all kinds of packaging products. Its registered place of business is located at Purok Lansong, Barangay Calumpang, General Santos City, Philippines.
Cindena Resources Limited (CRL) was originally incorporated in the British Virgin Islands (BVI) under The International Business Companies Act (CAP.291) on March 27, 2002. CRL is engaged in the purchase or otherwise acquire and undertake the whole or any part of the business, goodwill, assets and liabilities of any person, firm or company, to import, export, buy, sell, exchange, barter, let on hire, distribute, and otherwise deal in and turn to account goods, materials, commodities, produce and merchandise generally in their prepared, manufactured, semi-manufactured and raw state, to enter into, carry on and participate in financial transactions and operations of all kinds and to manufacture, construct, assemble, design, repair, refine, develop, alter, convert, process, and otherwise produce materials, fuels, chemicals, substance and industrial, commercial and consumer products of all kinds. The Company was re-registered under the BVI Business Companies Act (No. 16 of 2004) on January 1, 2009, upon the compulsory implementation of the new Act. CRL’s registered office is at P.O. Box 957, Offshore Incorporations Center, Road Town, Tortola, British Virgin Islands and its registered agent is Offshore Incorporations Limited.
Century (Shanghai) Trading Company (CST) was incorporated in China and was registered on August 24, 2005. CST is engaged in the wholesale, import and export of food, provision of ancillary services, relevant business consulting services subject to administrative approval and relevant authority. Its registered address is at Room 520A, No. 335 Changli Road, Pudong New District, Shanghai, China.
Century International (China) Company (CIC) was incorporated in China and was registered on June 9, 2003. CIC is engaged in the selling of hardware and electrical apparatus, auto spare parts, building decoration materials and products, telecommunication equipment, stationery commodities, mechanical equipment, pre-packaged food; wholesales of beverage; development and sale of computer software and hardware; and consulting services. Its registered address is Room A3011, No. 70 Licheng Road, Pudong New Area, Shanghai, China.
Centennial Global Corporation (CGC) was incorporated in the British Virgin Islands (BVI) on November 13, 2006. CGC is a company limited by shares. On February 25, 2015, the Parent Company acquired 100% interest in CGC from Shining Ray Limited, a wholly owned subsidiary of CPGI. CGC is the corporate vehicle that holds the various brands, trademarks, and related intellectual property of the Century Group of Companies. On December 28, 2015, CGC sold certain trademarks to CPSI such as “Century Tuna”, “Argentina”, “555”, “Wow Ulam”, “Birch Tree”, “Fresca”, “Lucky 7” and “Angel Evaporada” among others. CGC’s registered office is at P.O. Box 957, Offshore Incorporations Centre, Road Town, Tortola, British Virgin Islands and its registered agent is Offshore Incorporations Limited.
Century Pacific North America Enterprise Inc. (CPNA) was incorporated in the United States and was registered with the Secretary of State of California on April 20, 2017, as a domestic stock company type. CPNA is engaged in any lawful act or activity for which a corporation may be organized under the General Corporation Law of California other than the banking business, the trust company business, or the practice of a profession permitted to be incorporated by the California Corporation Code. The agent for service process in this state is Vcorp Services CA, Inc. The registered address of CPNA is at 350 N. Glendale Avenue Ste B348, Glendale, California 91206. Its principal place of business is at 7th Floor, Centerpoint Building, Julia Vargas Avenue corner Garnet Road, Ortigas Center, Pasig City, Philippines.
Philippines` Best ESG Mid-Cap Company
Capital Finance International
Philippines’ Most Honored Company, Philippines’ Best ESG, Philippines’ Third Best CEO (Teodoro Po)
500 High-Growth Companies Asia Pacific
Best in Country Philippines Finalist
IR Magazine Awards
South East Asia
Century Tuna Brand of the Year Philippines Seafood Category
World Branding Awards
Asian Export Awardee Processed Food Large Corporate Category
The Asian Export Awards
Best in Sector Consumer Staples Finalist
IR Magazine Awards
South East Asia
Family Business Award Country & ASEAN Winner
ASEAN Business Awards
Outstanding Achievement in Export Marketing
1000 High-Growth Companies Asia Pacific
Philippines` Best Mid Cap Company
Gregory Banzon Communication Excellence
CEO Excel Awards
Philippines` Best Managed Small Cap Company
Asia`s Marketing Company of the Year
Asia Marketing Federation
Gregory Banzon Marketing Excellence
Century Tuna and Argentina
Reader`s Digest Trusted Brands
Marketing Company of the Year