Job Qualifications:
- Graduate of Bachelor of Science in Marketing, Management, Business Administration or any related course
- With 4-6 years FMCG sales and trade marketing experience, preferably in both MT and GT
Job Description:
- Lead, develop, and accelerate shopper focus and capability
- Identify, develop, and embed best practices for discovering and commercializing shopper understanding and insights
- Develop a continuous program of shopper analysis for the category/business
- Identify key opportunity areas within each channel, and validate the resources and investment options required to capture opportunities
- Support the development of Route-to-Market strategies for each key channel
- Recommend sales and execution targets by category, channel, and customer
- Develop framework selling presentations by channel or output type
- Develop promotional guidelines for each category and channel, and monitor adherence