Century Pacific Food, Inc. (PSE:CNPF), one of the Philippines’ leading branded food companies, launches the ‘unMEAT’ 100% meat-free menu at 7-Eleven, the largest convenience store chain in the Philippines. 7-Eleven is the first convenience store chain in the country with 100% meat-free menu offerings.
The ‘unMEAT’ brand is CNPF’s entry into the nascent yet fast-growing plant-based food alternatives market to address the burgeoning consumer demand for healthier, better-for-you, and better-for-the-planet products.
CNPF’s Vice President and General Manager for Refrigerated Food, Nikki Dizon, said, “Our goal is to democratize plant-based food alternatives by making plant-based eating easy – easy because of its great taste, affordability, and widespread availability. We believe our partnership with 7-Eleven is a big step forward in providing our consumers with convenient access to ‘unMEAT’.”
7-Eleven is the largest convenience store chain in the Philippines with over three thousand outlets nationwide. It is the first convenience store chain in the Philippines to launch a 100% meat-free menu, which consists of the unMEAT Burger and Burger Steak Rice Meal, all made with 100% plant-based patties that look, taste, and feel like real meat.
“We are thrilled to pioneer our 100% meat-free menu with ‘unMEAT’ in our stores,” said Jose Victor Paterno, the President and CEO of Philippine Seven Corporation. “We recognize that our customers are always on the lookout for better, healthier products. Now more than ever, convenience is of utmost importance for them. We hope that, with our new meat-free menu, they get easy access to healthy and delicious food choices,” he continued.
7-Eleven’s initial roll out of ‘unMEAT’ covers key cities in Metro Manila, Batangas, and Pampanga. The menu is available in over 1,900 outlets. Prices start at P89.
‘unMEAT’ was first launched by CNPF in 2020. Growing the brand is a key thrust in the Company’s sustainability program. ‘unMEAT’s production requires lower consumption of various natural resources such as water, land, and energy, and generates less greenhouse gas emissions compared to the production process for meat. Since its launch, ‘unMEAT’ has expanded its footprint, both institutional and retail, in the Philippines and in international markets.