Tuna
Sardines
PROTEIN DELIVERy
Protein Delivery
We commit to responsible manufacturing and development processes in providing sustainable, healthier, and affordable food products that address the nutritional needs of Filipinos as we aspire to become a Philippine leader in affordable nutrition.
Profit-Purpose Alignment
In the pursuit of a healthier nation, CNPF anchors its product portfolio on affordable nutrition. Our vision is to help nourish millions, driving us to develop delicious products that also target nutrient deficiencies, mitigate the risk of non-communicable diseases, cater to specific nutritional needs across different life stages, and amplify nutrition education among Filipinos. Through continuous improvement and innovation of food products that are easy on the pocket and within reach, CNPF delivers quality proteins and additional nutrients to nourish and delight everyone, every day, everywhere.
CNPF Nutrition Program
Our Nutrition Program aligns business objectives with the nutritional needs of our consumers. It represents a commitment to operational excellence, from innovative product development to informative consumer education and local community engagement, all aligned with the goal of fostering a healthier Philippines.
Increase availability of healthy and safe food
CNPF is committed to enhancing food availability while tackling micronutrient deficiencies and mitigating the intake of nutrients with potentially adverse health impacts. Our integrated approach involves both product innovation and reformulation, with attention to nutrient fortification.
144,000 Doors (+7%)
Direct points of sale
23%
Equivalent percentage of the total consumer food service establishments in the country
79
Number of CNPF export countries
Healthier Products
Building a portfolio of accessible better-for-you products by combining the convenience of shelf-stable goods with the health benefits from our protein- and nutrient-rich offerings
Sodium Reduction
Reducing the salt content of our products without compromising on taste
Nutrient fortification
We strive to offer products that support consumer health. Our recently expanded portfolio includes products fortified with nutrients targeted to address specific health concerns and nutritional gaps, such as protein, calcium, zinc, iron, and Omega 3 DHA. Fortifying our dairy offerings with calcium and vitamin D3 exemplifies our commitment to bone health, while our high-fiber options are tailored to support digestive wellness. Within the year we launched five new fortified products under our Ligo brand and enhanced the nutrient profile in five existing products, including Birch Tree Adult Boost, unMEAT, 555 Tuna, Choco Hero, and Hunt’s.
Increase accessibility of healthy and safe food
We are committed to increasing access to safe and nutritious food, so that Filipino households can obtain the essentials for a healthy diet. CNPF’s initiatives in this domain are multifaceted, aiming to provide both direct food assistance and employment assistance to bolster food security.
CNPF and Gawad Kalinga’s United Front in the 2023 National Zero Hunger Summit
Over 33% of Filipino households grapple with food insecurity, according to the World Food Program (WFP), and childhood stunting is prevalent. In 2023, CNPF alongside Gawad Kalinga and the Ateneo Center for Educational Development (ACED), launched the 2023 National Zero Hunger Summit to help address these critical issues. The event brought together Zero Hunger Champions including students, educators, civil society members, and representatives from the corporate and government sectors, to create positive change.
The alliance proudly welcomed new partners during the event, including the Negrense Volunteers for Change, Scholars of Sustenance, Unilever, Unilab Foundation, QC Task Force on Food Security, and East West Seed Foundation.
The Summit’s discourse centered around the 5M Framework—Magpakain, Magpakalusog, Magtanim, Magtulungan at Magconnect—encompassing a holistic approach to tackling hunger. Highlighted initiatives ranged from Gawad Kalinga’s community feeding programs to Unilab Foundation’s nutrition education and East West Seed Foundation’s sustainable gardening workshops.
Increase consumption of healthy diet
In 2023, we ran targeted nutrition education campaigns to increase public knowledge and facilitate healthier choices. During the year we also introduced our new Inspire Labelling, supporting our consumers in discerning the health benefits of our products at a glance. We launched 10 products using Inspire Labelling in 2023.
Improve healthy supportive environment
Fostering a healthy supportive environment is critical to our holistic approach to nutrition. Our work in this area includes initiatives aimed at creating an ecosystem that supports healthy lifestyle choices and addresses specific nutritional needs, particularly for the vulnerable segments of our population, such as the elderly.
A major achievement in 2023 was the Birch Tree Advance Barangay Caravan, which traveled to various points in the Philippines. The caravan played a significant role in promoting a healthy lifestyle among the elderly, demonstrating our commitment to not just providing nutrition, but also fostering an environment where healthy choices are encouraged and supported.
Food quality and safety
Having internal control systems in place at every stage of our operations to meet our safety and quality standards:
