Job Description:
- Develop and execute category plans based on overall brand strategies and business objectives.
- Analyze shopper behavior and market data to guide product offerings and positioning.
- Lead activation and promotional planning for specific channels to support sales and brand growth.
- Collaborate with sales and cross-functional teams to ensure effective rollout of new products and campaigns.
- Monitor category perform
Qualifications:
- Bachelor’s degree in Marketing, Business, or related field; MBA is a plus.
- At least 3–5 years of experience in brand/category management, preferably in FMCG.
- Strong analytical and data interpretation skills, especially in shopper and market insights.
- Proven experience in promotional planning, budget management, and cross-functional coordination.
- Excellent communication, project management, and executional follow-through.
