Our Vision, Mission, and Values
OUR VISION
We are a sustainable and responsible global company of entrepreneurs that nourishes and delights our customers with healthier food and beverages through manufacturing excellence, nutrition expertise, trusted brands and passionate people.
OUR MISSION
Reinforce current businesses and brands to deliver quality and value for money products that generate attractive returns through responsible sourcing and operational excellence
Strengthen the organization that attracts, nurtures, and retains passionate and high performing corporate entrepreneurs and teams who live balanced lives
Pioneer the development of healthier and tastier food and beverages that consumers love and trust through latest credible nutrition science and effective branding
Scale up the business across the globe by creating consumer and customer connections and experiences in a more profitable and sustainable way across the value chain
OUR CORE VALUES
We continuously anticipate market trends, understand consumer needs, and work towards delighting them through our products and experiences. We understand who benefits most from the goods / services we provide and continuously find ways to “wow” them. We are reliable, resilient, and responsible. We go the extra mile to provide more than the basic necessities of our customer and display a sense of urgency to service their priorities.
We have grit and possess a growth mindset that enables us to think big, persist in overcoming any challenges, and achieve our vision through a bias for action. We are constantly open to opportunities for the Company to grow further and become more profitable. We continuously strive for effectiveness and efficiency that will drive sustainable and profitable growth. We find ways to do things more efficiently while adding more value to product output to create more business or cost savings to the company. We act on what is good for the company but not to the extent of violating policies. We cut off bureaucracy and always consider the “business side” when making decisions.
MILESTONES
Project Maguire (Sustenido Bulan) advanced sustainable sardine fishing in Bulan, supporting 1,057 students with meals, reducing fish waste, and creating 850 jobs, while expanding sardine production beyond Zamboanga.
Coco Mama Save Our Coconuts
Pledged an additional 100k coconut seedlings for smallholder coconut farmers
Acquired Coco Harvest Inc., a coconut processing facility in Misamis Occidental, enhancing its production capacity to support the growing demand for coconut-based products.
Signed a new long-term contract with Vita Coco to supply 90 million liters of coconut water over five years, investing USD 40 million to expand capacity and create 1,500 jobs. The partnership supports the growth of the local coconut industry in Mindanao.
Advancing its renewable energy efforts with a 65% increase in solar capacity to 8.6MW and the commissioning of biomass boilers using coconut shells, reducing coal consumption by 36%, further advancing its sustainability goals.
Expanded its plant-based brand unMEAT into nearly 2,000 Albertsons outlets across 34 states in the U.S., further growing its presence in mainstream retailers both domestically and internationally.
Renewable Energy
Expanded the group’s solar capacity in General Santos
Began to commission a biomass boiler at the Coconut facility
Goodest Dog
Expanded the Pet Food business with the launch of dog food
Saving Our Seas
Launched Century Tuna’s program to promote the circular economy
Continuing the legacy, CNPF celebrated the 12th anniversary of its flagship feeding program, ‘Kain Po,’ which has provided 45 million protein servings to over 300,000 school-age children nationwide since 2010. The program, originally a disaster response initiative, now focuses on feeding malnourished children in underserved areas, improving health, reducing absenteeism, and supporting education
Expansion of its coconut OEM facility in Mindanao, increasing production capacity by 50% to support long-term contracts with key partners like Linaco and Vita Coco, meeting the growing global demand for coconut products.
Acquired the legacy brand 'Ligo,' a leader in the sardine category, to expand its portfolio of shelf-stable marine products, with plans to leverage synergies in distribution, supply chain, and marketing to enhance value and support the company’s mission of providing affordable nutrition.
Entered the pet food market with its new brand 'Goodest,' launching an affordable cat food range to capitalize on the growing pet ownership trend in the Philippines, driven by rising incomes, changing demographics, and increasing demand for pet care.
Entered refrigerated food as another platform for growth. Building out a pipeline of refrigerated better-for-you products that will supplement CNPF’s existing line-up. Will now have capabilities in a completely different food segment which is growing and will have synergies with the shelf-stable part of its portfolio
Made its biggest move yet into the meat-free market, launching its ‘unMeat’ brand - the first vegan meat alternative brand in the Philippines
Entered into the domestic coconut market with its Coco Mama brand, addressing the need for convenient but fresh coconut cream for cooking
Grew its branded portfolio with the acquisition of the Hunt’s license for the Philippines, whose products include canned pork and beans, where it maintains dominant market leadership, as well as spaghetti, tomato, and marinade sauce
Diversified its legacy private label export business by acquiring an integrated coconut producer; First entered the condiments business by acquiring the North American license for the leading Filipino shrimp paste brand, Kamayan; Further gained control over its branded export business via the consolidation of the Century International (China) Group of Companies which had been distributing Century Tuna into China
Further built on Birch Tree’s position as a high quality milk brand for kids with the launch of Birch Tree Fortified Milk Drink Powder, entering a more affordable subsegment of milk
Conducted an initial public offering (IPO), allowing the company to raise fresh funds for expansion and creating a platform to further grow the business
Expanded into the premium corned beef segment with the acquisition of Swift
Established the CPG-RSPo Foundation, an affiliate company that serves as its socio-civic arm to support some of the major issues facing the Philippines such as hunger and malnutrition, education, and environment
Further expanded its meat category with the launch of Wow! Ulam, an innovative canned meat product which is tasty, filling, and affordable at the same time
Entered into canned liquid milk with the launch of the Angel brand. Also acquired the heritage brand Birch Tree & re-launched the Birch Tree Full Cream Milk Powder a year later
Added to its growing tuna enterprise with the acquisition of Blue Bay Tuna, the number 2 tuna brand at that time
Entered the meat processing business with the launch of Argentina Corned Beef, providing for the first time an affordable option for what was once a strictly premium product
Broadened its branded portfolio by introducing to the sardine-loving Filipinos the healthy goodness of tuna with the launch of flagship brand Century Tuna
Entered the growing Philippine sardine market with the launch of 555 Sardines, the Company’s first-ever branded product, which captured the local taste profile
First started in the Philippines as a family business focused on processing, manufacturing, then exporting tuna products to leading international brands
COMPANY AWARDS
Asia's Most Influential Companies
Asia Corporate Excellence & Sustainability Awards 2022
CSR and Sustainability Award 2024
PRCA APAC Awards 2024
Asian Export Service of the Year Awardee
The Asian Export Awards 2024
IR Magazine SEA Winner Best annual report
IR Magazine Awards 2024
Boston Media Excellence in Sustainable Food Manufacturing - Philippines, 2024
Global Brand Frontier Awardee 2024
Inspirational Brand Award
Asia Pacific Enterprise Awards 2024
Marketing-Interactive-Gold for Best CSR Communications
PR Awards 2024
Most Honored Companies across Asia ex Japan/China
Institutional Investor 2024 Asia (Ex-Japan) Executive Team
2 Golden Arrows (In recognition of good corporate governance in accordance with the ASEAN Corporate Governance Scorecard)
ASEAN Corporate Governance Scorecard 2024
Eighth annual ranking of the World’s Best Employers
Forbes 2024
INSTITUTIONAL INVESTOR ASIA EX- CHINA EXECUTIVE TEAM AWARDS Best Company Board, Second Buyside Best CEO, Third Overall and Buyside Best CFO, Second Buyside Best ESG, Third Overall, Second Buyside Best IR Program, Second Buyside Best IR Professional, Third Buyside
Institutional Investor 2023
World’s Best Employers
Philippine Daily Inquirer 2023
2 Golden Arrows (In recognition of good corporate governance in accordance with the ASEAN Corporate Governance Scorecard) 2023
ASEAN Corporate Governance Scorecard 2023
Century Tuna (Platinum Award) 555 & Ligo (Gold Award)
READER’S DIGEST TRUSTED BRANDS 2023
PHILIPPINE ASSOCIATION OF NATIONAL ADVERTISERS (PANA) PANATA AWARDS 2023 CENTURY TUNA SUPERBODS LOVESTRONG 2022 Brand Effectiveness Through Business Growth, Large Enterprise Bronze Winner 2023
PANAta 2023
Product Launch of the Year unMEAT by Century Pacific Food, Inc. 2023
FMCG Asia’s Award 2023
Top Exporter of Coconut Water for
Coconut Exporter 2023
Century Tuna Saving Our Seas Platinum Award
ASSOCIATION OF MARKETING AND
COMMUNICATION PROFESSIONALS
MARCOM AWARDS 2023
Century Tuna Saving Our Seas Excellence in Experiential Marketing
MARKETING EXCELLENCE AWARDS 2023
Best CEO (Teodoro Po), Best ESG, Best IR Program, Team, & Officer in Consumer Staples, Asia ex China
Institutional Investor 2022 Asia (Ex-Japan) Executive Team
Asia’s Most Influential Companies
ACES AWARDS 2022
Best Sustainability Annual Reports
Hallbars Awards 2022
Best ESG, Best CEO (Teodoro Po) in Consumer Staples, Asia ex China, Buyside
Institutional Investor 2021 Asia Executive Team
Best ESG Reporting in South East Asia, Best in Sector Consumer Staples Finalist
IR Magazine Awards 2021
Special Citation
Philippine Chamber of Commerce E3 Awards 2021
500 High-Growth Companies Asia Pacific
Financial Times
2021
Best Block Trade
The Asset Triple A Sustainable Capital Markets Country Awards
2020
Large Corporate, Canned Good
The Asian Export Awards
2020
Rookie of the Year
Shopee
2020
Philippines’ Most Honored Company, Philippines’ Best ESG, Philippines’ Third Best CEO (Teodoro Po)
Institutional Investor
2020
500 High-Growth Companies Asia Pacific
Financial Times
2020
Best in Country Philippines Finalist
IR Magazine Awards
South East Asia
2019
Century Tuna Brand of the Year Philippines Seafood Category
World Branding Awards
2019
Asian Export Awardee Processed Food Large Corporate Category
The Asian Export Awards
2018
Coconut Exporter of the Year
Philippine Coconut Authority
2018
Best in Sector Consumer Staples Finalist
IR Magazine Awards
South East Asia
2018
Family Business Award Country & ASEAN Winner
ASEAN Business Awards
2018
Outstanding Achievement in Export Marketing
Agora Awards
2018
1000 High-Growth Companies Asia Pacific
Financial Times
2018
Philippines` Best Mid Cap Company
Finance Asia
2017-2018
Gregory Banzon Communication Excellence
CEO Excel Awards
2017
Philippines` Best Managed Small Cap Company
Asia Money
2016
Asia`s Marketing Company of the Year
Asia Marketing Federation
2016
Gregory Banzon Marketing Excellence
Agora Awards
2014
Century Tuna and Argentina
Reader`s Digest Trusted Brands
2011-2013, 2015-2016
Marketing Company of the Year
Agora Awards
2011
CORPORATE STRUCTURE
The Parent Company
Century Pacific Food, Inc. (the “Parent Company”) was incorporated and registered with the Philippine Securities and Exchange Commission (SEC) on October 25, 2013. The Parent Company is primarily engaged in the business of buying and selling, processing, canning and packaging, and manufacturing all kinds of food and food products, such as but not limited to fish, seafood, and other marine products, cattle, hog, and other animals and animal products, fruits, vegetables, and other agricultural crops and produce of land, including by-products thereof.
The Parent Company’s shares of stocks were listed in the Philippines Stock Exchange (PSE) on May 6, 2014, through an initial public offering (IPO) and the listing of 229.65 million shares in the PSE at a total value of P3.3 billion.
The Parent Company is a majority-owned subsidiary of Century Pacific Group, Inc. (CPGI) the ultimate parent. CPGI is a corporation registered with the Philippine SEC and domiciled in the Philippines.
The Parent Company’s registered office and principal place of business is located at 7th floor, Centerpoint Building, Julia Vargas Avenue corner Garnet Road, Ortigas Center, Pasig City, Philippines.
The Subsidiaries
General Tuna Corporation (GTC) was incorporated in the Philippines and was registered with the Philippine SEC on March 10, 1997. GTC is presently engaged in manufacturing and exporting private label canned, pouched, and frozen tuna products. Its processing plant is located at Purok Lansong, Barangay Tambler, General Santos City, Philippines.
Snow Mountain Dairy Corporation (SMDC) was incorporated in the Philippines and was registered with the Philippine SEC on February 14, 2001. SMDC is engaged in producing, canning, freezing, preserving, refining, packing, buying, and selling at wholesale and retail, food products including all kinds of milk and dairy products, fruits and vegetable juices, and other milk or dairy preparations and by-products. Its principal place of business is located at 32 Arturo Drive, Bagumbayan, Taguig City, Philippines.
Century Pacific Agricultural Ventures, Inc. (CPAVI) was incorporated in the Philippines and was registered with the Philippine SEC on August 29, 2012. CPAVI is engaged in the business of manufacturing and distributing all kinds of food and beverage products and other foodstuffs derived from fruits and other agricultural products. Its principal place of business is located at Purok Lansong, Barangay Tambler, General Santos City, Philippines.
Allforward Warehousing Inc. (AWI) was incorporated in the Philippines and was registered with the Philippine SEC on October 3, 2014. AWI is engaged in the business of operating cold storage facilities, handling, leasing, maintaining, buying, selling, warehouse and storage facilities, including its equipment, forklift, conveyors, pallet towers and other related machineries, tools and equipment necessary in warehousing, and storage operation. Its principal place of business is located at Purok Lansong, Barangay Calumpang, General Santos City, Philippines.
Century Pacific Seacrest Inc. (CPSI) was incorporated in the Philippines and was registered with the Philippine SEC on November 13, 2015. CPSI is engaged in the business of developing and designing, acquiring, selling, transferring, exchanging, managing, licensing, franchising and generally in exercising all rights, powers and privileges of ownership or granting any right or privilege of ownership or any interest to label marks, devices, brands, trademark rights and all other forms of intellectual property, including the right to receive, collect and dispose of any and all payments, dividends, interests and income derived there from. On December 28, 2015, CPSI entered into a Trademark Purchase Agreement to purchase certain trademarks owned by CGC such as “Century Tuna”, “Argentina”, “555”, “Wow Ulam”, “Birch Tree”, “Fresca”, “Lucky 7” and “Angel Evaporada” among others. CPSI started its commercial operations in 2016. Its principal place of business is located at 7th Floor, Centerpoint Building, Julia Vargas Avenue corner Garnet Road, Ortigas Center, Pasig City, Philippines.
Century Pacific Food Packaging Ventures Inc. (CPFPVI) was incorporated by the Parent Company in the Philippines and registered with Philippine SEC on June 29, 2016. CPFPVI is engaged in the business of manufacturing, processing, buying, selling, importing, exporting and dealing in all kinds of packaging products. Its registered place of business is located at Purok Lansong, Barangay Calumpang, General Santos City, Philippines.
Pacific Meat Company, Inc. was acquired by CNPF in 2021. It is equipped with its own manufacturing facilities, cold chain distribution, and a robust innovation pipeline of refrigerated better-for-you products.
Centennial Global Corporation (CGC) was incorporated in the British Virgin Islands (BVI) on November 13, 2006. CGC is a company limited by shares. On February 25, 2015, the Parent Company acquired 100% interest in CGC from Shining Ray Limited, a wholly owned subsidiary of CPGI. CGC is the corporate vehicle that holds the various brands, trademarks, and related intellectual property of the Century Group of Companies. On December 28, 2015, CGC sold certain trademarks to CPSI such as “Century Tuna”, “Argentina”, “555”, “Wow Ulam”, “Birch Tree”, “Fresca”, “Lucky 7” and “Angel Evaporada” among others. CGC’s registered office is at P.O. Box 957, Offshore Incorporations Centre, Road Town, Tortola, British Virgin Islands and its registered agent is Offshore Incorporations Limited.
Century Pacific North America Enterprise Inc. (CPNA) was incorporated in the United States and was registered with the Secretary of State of California on April 20, 2017, as a domestic stock company type. CPNA is engaged in any lawful act or activity for which a corporation may be organized under the General Corporation Law of California other than the banking business, the trust company business, or the practice of a profession permitted to be incorporated by the California Corporation Code. The agent for service process in this state is Vcorp Services CA, Inc. The registered address of CPNA is at 350 N. Glendale Avenue Ste B348, Glendale, California 91206. Its principal place of business is at 7th Floor, Centerpoint Building, Julia Vargas Avenue corner Garnet Road, Ortigas Center, Pasig City, Philippines.
Millennium General Power Corporation (MGPC, Formerly Century Pacific Solar, Inc.) was incorporated by the Parent Company in the Philippines and registered with Philippine SEC on August 10, 2020. MGPC is engaged in the exploration, development, and utilization of renewable energy sources.
General Odyssey Inc.(GOI) was incorporated by the Parent Company in the Philippines and registered with Philippine SEC on July 27, 2020. GOI is engaged in buying and selling, processing, preserving, canning, packing, manufacturing, marketing, producing, distributing, importing and exporting, and dealing in all kinds of feeds.
Coco Harvest, Inc. (CHI) was acquired by CNPF in 2024. The company owns a fully integrated coconut processing facility located in Misamis Occidental, Mindanao. Built in 2016, the fully integrated facility of Coco Harvest sits on a 6-hectare property and has the capability to produce higher value coconut-based products such as coconut water, coconut milk, desiccated coconut, and virgin coconut oil.
